Made in italy: Only the brave
The term ‘Made in Italy’ is traditionally associated with the “beautiful and well made” a fundamental characteristic of Italian products: product design, high in creativity, innovation, originality, style and quality.
‘Made in Italy’ label also means that a product is entirely made in Italy, from the design and working out on paper, up till the product is made finished and ready for sale. The Made in Italy name denote the actual and total provenance and production in Italy of the article that bears its name.
Recently the Made in Italy label has unfortunately been the victim of much counterfeiting by those who, profiting shamefully from the brand’s prestige, use it on various kind of products that are in no way Italian, products of poor quality and manufacture made for only a few Euros a piece and which are then sold in the markets at prices that are certainly much lower than a genuine Made in Italy article.
Recent legislation has recognized and defined the concept of “Made in Italy” with new Regulation and Decree regarding the “Made in Italy” label are important provisions protecting Italian manufacturing. The Parliament is also discussing a bill which will improve such protection for the Italian production. These regulations increase the penalties provided for in the Penal Code by an additional 1/3 for cases involving the illegal use of the “100% Made in Italy” label.
SITIA brand is a keen supporter of the genuine 100% MADE IN ITALY: some things remain untouchable, and quality is certainly one of them. High quality products last generations and contribute to sustainability. High levels of craftsmanship foster a healthy working environment where skills are passed on through generations promoting a healthy and strong workforce that in turn reflects on the quality of the finished product.
Sitia co. puts his heart and soul into his craft : our true ‘Made in Italy’ is made with love.